BENEFITS OF PROPER PRICING

Once you make the decision to offer your property "for sale”, pricing it properly is essential to the success of the marketing effort. Incorrect pricing can cost you, the Seller, in time and money.

Realistic pricing will achieve our ultimate goal of selling your property at the maximum price in the shortest possible time frame!

There are many factors that are relevant to determining the value of your property. Let us show you what they are.

Sellers who list at a high price are looking for that one buyer who will pay it, often not realizing that they have discouraged many potential buyers who could have afforded the home. The final sales price is probably one that will be affordable by more purchasers. This is because sellers many times accept a much lower price at a much later date since that one buyer willing to pay the higher price may never come.

When salespeople are excited about a home and its price, they make special efforts to contact all of their potential buyers. Knowing that it is priced properly for its market, they expect it to sell soon and encourage their prospects to act quickly. Their excitement is contagious!

Ad calls and sign calls to REALTORS turn into showings when price is not a deterrent. Most serious prospects are well educated about asking prices in the areas they are seeking. They will not waste their time on a home they consider overpriced.

Buyers fear they might lose out on a good home when it is priced right. They are less likely to make "low ball offers." Better pricing attracts multiple offers!

Bottom line, if a home is priced right, the excitement of the market produces higher sale prices. You net more both in terms of actual sale price and in less carrying costs.

Make a Good First Impression
In today's age of consumerism, every buyer is comparative shopping. Make a small investment in time, money and effort to give your home a solid advantage over competing properties.

Pay attention to detail now because first impressions count with buyers. You only have one chance and it starts with what often referred to as "curb appeal". Some tips to create a better curb appeal are:

Create "A Buying Mood”
• Turn on lights.
• Turn on air conditioner/heater.
• Open the drapes.
• Light the fireplace.

Exterior Appearance
• Keep lawns cut.
• Trim hedges and shrubs.
• Weed and edge gardens.
• Clear driveway and clean up oil spills.
• Clean out garage.
• Touch up paint.
• Make repairs where needed Create Space.
• Clear halls and stairs of clutter.
• Store surplus furniture.
• Clear kitchen counter and stovetop.
• Clear closets of unnecessary clothing.

Maintenance
• Repair leaking taps and toilets.
• Clean furnace and filters.
• Tighten doorknobs and latches.
• Repair cracked plaster.
• Touch up paint.
• Clean and repair windows.
• Repair seals around tubs and basins.
• Replace defective light bulbs.
• Oil squeaking doors.
• Repair squeaking floorboards.

Squeaky Clean
• Clean and freshen bathrooms.
• Clean fridge and stove (in and out).
• Clean around heating vents.
• Clean washer and dryer.
• Clean carpets, drapes and window blinds.

Moving Checklist
• Send change of address to: Post Office, Charge Accounts, and Credit Card Accounts, Friends & Relatives, and Subscriptions. Remember that your notice requires several weeks for magazines.
• Notify your bank. Transfer funds, arrange check cashing in new city.
• Insurance: Notify new location for insurance coverage (life, health, fire, auto, homeowner's.)
• Automobile: Transfer car title, car registration, car tags, driver's license, state windshield sticker, and motor club membership.
• Utilities: Gas, light, cable TV, water, telephone get refund of any deposits made. Arrange for immediate service in new town. Arrange final reading and change of name for billing.
• Delivery People: Cancel laundry, newspaper and milk.
• School: Ask for copies or transfer of children's records. Ask For:Medical records of family and pets.
• Drug and Eye Contact or Glasses Prescriptions to be transferred. Doctor and Pharmacist recommendations.
• Clean rugs or clothing, before moving; have them "moving-wrapped."
• Check with your moving company; insurance coverage, packing and unpacking labor.
• Plan garage sale.
• On your moving day: Carry currency, jewelry, documents yourself; or use registered mail.
• Plan for transporting pets. (They are poor traveling companions if unhappy.)
• Double check closets, drawers, and shelves (to be sure they are empty).
• Arrange to leave keys with new owner or agent.